Do you know what your Purple Cow is?
That is what Author Seth Godin would ask if he were writing this article. But now you may be wondering what a “Purple Cow” is and why you need one. In his book Purple Cow: Transform Your Business by Being Remarkable Seth talks about the necessity of standing out, being different and doing something remarkable.
In short, a Purple Cow is something that is worth talking about. Something that is remarkable.
But why a Purple Cow? The answer is simple. People talk about Purple Cows. Wouldn’t you?
The definition of “remarkable” is basically something that is worth remarking about. People notice what you are doing or saying because it stands out and then they start spreading the word. Sound familiar? It should, because this is both timeless and arguably the most effective form of marketing: word of mouth.
What’s the catch?
The trick is, you don’t determine if the cow is purple or not. You must try your best to stand out by designing something that is remarkable, but ultimately your audience will have the final say. If they talk about it then it is a Purple Cow and it is remarkable. It is far easier said then done. Not because finding a Purple Cow is hard though. According to Seth, the hard part about making a Purple Cow is the level of crazy courage it takes to step out there and DO IT.
How do I find my Purple Cow?
STEP ONE is to forget about normal. Get the old limitations out of your mind and start thinking with a new brain. Ask yourself questions like:
“If this was on a t-shirt, would someone wear it?”
“Does this spark both attention and conversation”
“Is this a little bit crazy but still sane?”
“What if I changed XYZ? Would people talk about the new change or ignore it?”
“Who would tweet about this? Or would anyone tweet at all?”
Once you get through those questions you will be ready to continue your journey.
For STEP TWO and more ideas about defining what a Purple Cow is and how to find it, check out Seth’s blog post here.
If you are still interested in the pursuit of the your Purple Cow then I recommend reading the whole book here: Purple Cow: Transform Your Business by Being Remarkable
Strong word of caution – don’t run naked down the street!
Running naked down the street will get you noticed. But that isn’t necessarily remarkable. It is ok to get a little crazy but keep your focus on what will drive a sustainable conversation. You don’t want to be a passing fad or news story. You want to be something that people can feel good about sharing with other people they come in contact with.
How to do it – how to find your Purple Cow
So, how does your brand stick out? What separates you from the crowd? If you are drawing a blank and need some ideas then feel free to grab a cup of coffee or a phone call with me sometime. Or leave a comment below to start the conversation. I’d love to talk about it with you!
I’ll let you in on a little secret, I get a little excited when I get to step outside the box and talk about Purple Cows. So go ahead and fill out the form below or the comment box and then pat yourself on the back because you just made the first step to finding your Purple Cow. 1-2-3 GO!