In our experience, many people want “good SEO” but most wouldn’t recognize good SEO if it walked up and punched them on the nose. If this is you, don’t worry! You’re not alone and in this article, we will cover the basics of good SEO in today’s world.
Good SEO Formula:
Good Product + Good Design + Good Content + Good Optimization = Good SEO” quote=”Good Product + Good Design + Good Content + Good Optimization = Good SEO
First off, SEO (search engine optimization) starts with something of value. Think about it, if you don’t have anything worth reading or worth buying then why would people with digital marketing ADHD waste time looking you up? Michael Hyatt refers to this as “bake in the wow” which essentially means you should start with creating a fantastic product or service that wows your target customer. Then and only then will you have something worth SEOing. If you have something interesting, useful and relevant to offer people, then you have something worth Googling.
To attract people in the first place, you have to have a place to attract them to. That means if you don’t have a website already, it’s high time for one. Or maybe you have one, but it’s underperforming, outdated, dysfunctional or suffering from a bad case of ugly. In either case, it’s time for an overhaul. In most situations, we start from scratch with a new design that is cleaner and more functional. We use WordPress because out of the box it is far more SEO friendly than a lot of other options out there. Once the new foundation is laid, we’re ready to start making some headway.
After overhauling your site to make it more attractive as well as fixing technical things like mobile friendly design etc. the next step is crafting SEO friendly content that sells. What I mean by that is creating content that naturally includes the keywords and other relevant terms in it that your target audience will be searching for. Content like this is much more likely to rank higher on Google. Now, I said naturally. That doesn’t mean saying the same keyword over and over and over again just to repeat yourself. It means having a natural flow and tone in your content that creatively includes your desired search terms. Mastering this alone will take you a long ways towards better Google rankings.
Once you have a good site design and SEO rich content, you then start the optimization process. We highly recommend the Yoast SEO plugin to our clients and typically include it on all of our WordPress website design projects.
Here are the basics you want to include in your optimization process:
- Choose a focus keyword or keyword phrase
- Create titles, headings, subheadings, image descriptions, image alt tags and a meta description that all include or relates to the chosen keyword phrase
- Add links to other internal pages when and where possible as well as other outside links to reputable sites related to your subject matter. Don’t get link happy and link to every site you can think of. Make sure it is relevant and reputable.
- Get on social media. Post, share and link to your site and site content from social networks and encourage others to share as well! This will build social back links and will demonstrate increasing authority.
- Submit a sitemap to Google and link your site to Google Search Console (formerly Google Webmaster Tools).
- Install and review Google Analytics reports for your site and make adjustments accordingly.
There you have it! That is the basics of SEO. If you can nail these down, you will start seeing results and will be well on your way to “good SEO.” Having said that, you don’t have to stop there. Once you master the steps above, you can then look to enhancing your rankings even more by doing things like creating targeted landing pages, building reputable back links, increasing your social following, reducing your bounce rate, etc. When it comes to “good SEO” the key is to continually work at it. If you do, over time you will see better and longer lasting results.
I hope that you have found this helpful and if you have any questions about SEO, web design or growing your business online, please contact me and I would be happy to talk with you.